The Shadow Catalog for Everything Sold Online

Your Products.
Sold by AI.

Building the cross-platform infrastructure that connects merchants and online shops with AI agents like ChatGPT or personal shoppers. Early pilots in US, UK and AU.

Coming Up

/ Powering agentic commerce

M11 Shadow Catalog

AI agents can access your product catalog

M11 Enhanced Storefront

Autonomous optimization for web and agentic stores

M11 Commerce Insights

Proprietary catalog insights into AI intent, flags and category best-sellers

The Shadow Catalog

/ Infrastructure Designed for Agents

Universal Connection

M11 Labs connects online shops to agents like ChatGPT and Gemini. Merchants push a catalog once, and the system distributes it everywhere.

Dynamic and Live

The catalog changes dynamically with trends. The system updates every 15 minutes, ensuring agents always access live pricing and stock.

Enhanced & Trusted Data

Products are enhanced using data retrieved from trusted external sources, including policies, reviews, and brand context, allowing agents to verify and recommend products with confidence.

Easy Monetization

Catalog has embedded monetization for shopping agents with single pay-out and integration with existing affiliate networks.

AI Shopping

With the rapid rise of AI shopping, brands and shop owners risk losing sales and being left out from the new agent economy. Buyers face poor choices and limited variety in chatbots.

M11 Labs solves this market failure by providing agents with a complete, living catalog of the world's products.

source: Google Agentic Shopping

Agentic Commerce
Protocol

The Agentic Commerce Protocol is an open standard that enables AI agents to autonomously discover, negotiate, and transact with merchants across the internet.

Built on decentralized principles, the protocol provides a unified interface for agents to interact with any commerce platform, eliminating the need for custom integrations. ACP removes custom integrations and gives merchants control over freshness, brand context, and proof.

source: Stripe/OpenAI @ agenticcommer.dev

Build by
Industry Experts

M11 Labs is led by repeat founders and industry veterans from Amazon, Meta, and IBM. The team combines deep technical expertise in AI platforms with C-level experience executing a Nasdaq IPO.

Backed by Entrepreneur First, this team is constructing the foundational rail for the new agent-driven economy.