Stop monitoring.
Start acting.
M11 connects to your commerce stack, detects gaps that cost revenue, trust, or competitive edge, and deploys agents to close them autonomously. Don't drown in dashboards that show problems but never fix them.
Trusted by AI & Commerce leaders
Commerce is going autonomous.
Companies aren't ready.
FTC substantiation doctrine. EU Green Claims Directive. EU AI Act. Amazon listing compliance. The world is moving toward one standard: if you can't prove it, you can't sell it.
88%
No proof behind claims
Nearly 9 in 10 product claims lack independent verification - no linked studies, no machine-readable certifications, no structured compliance data. (M11 Benchmark)
93%
Dashboard paralysis
Almost all companies remain stuck in AI experimentation without reaching production. More analytics tools bought, zero commercial gaps closed. (McKinsey 2025 State of AI)
62%
Endless pilots, no outcomes
The majority of companies experimenting with AI agents have not scaled a single use case. Pilot fatigue is real - and competitors aren't waiting. (McKinsey, 2025)
3×
Markets outpace quarterly reviews
Competitor catalogue changes have tripled year-over-year. New entrants arrive weekly. Regional regulations shift faster than periodic reports can capture. (Adobe, 2025)
Four solutions. One operating system.
Three steps. Continuous value.
A closed-loop system that turns static product catalogues into dynamic, verifiable commercial assets.
01 - CONNECT
Connect your systems
Integrates with your existing commerce stack. No migration, no re-platforming.
02 - DETECT
Surface commercial signals
Pulse scans against independent sources and competitors. Every gap becomes a signal - prioritised by impact, assigned to your team.
03 - ACT
Close gaps, deploy, measure
Proof generates evidence. Command gives workflows to approve and deploy. Monitoring runs continuously - new signals surface as conditions change.
Building for a zero trust
commercial internet
Action, not analytics
Every gap comes with a workflow to close it. Every signal has an owner and a resolution path.
Evidence, not optimisation
We generate independent proof from primary research. Not better-looking existing data.
Continuous, not periodic
Always running. Markets shift weekly. Your commercial infrastructure should too.
Neutral by design
Works with any automated system. No platform lock-in. No protocol dependency.
Built by operators, not observers
We've spent decades building the machine learning systems and commerce infrastructure that power the modern web.
Repeat founders with exits. Production AI researchers. Commerce operators who've scaled globally. ML companies across 100+ countries. NeurIPS publications. Nasdaq IPO.
ex-Meta
ex-Amazon
ex-Cohere AI
Nasdaq IPO
NeurIPS
100+ countries
Programmes & partners
Based in
London · San Francisco
FAQs
Who uses M11?
Companies across electronics, personal care, food, fashion, and premium consumer goods use M11 to close commercial gaps autonomously. Our customers range from fast-growing DTC brands to enterprise portfolios, operating across the US, UK, and Europe
What does M11 cost?
Simple subscription pricing based on your products and services. No hidden fees, no revenue share. Plans scale with your business.
How does M11 work without changing my existing tech stack?
M11 connects directly to your existing systems (Shopify, Amazon, ERPs, compliance tools). Nothing to migrate, no code to write. Most companies are live within days and M11 Agents are operational right away.
How is M11 different from SEO or listing optimization tools?
They monitor and report. M11 acts. It detects gaps across every channel, generates independent evidence from primary sources, and deploys fixes autonomously. No dashboards to check, no recommendations to implement.
How long does it take to see results?
Most companies see their first commercial signals surfaced within days of connecting. Fixes start flowing immediately after approval. We've measured 250% improvement in agent data availability compared to traditional approaches. Results compound the longer M11 runs.