The M11 Pilot Program
Become a master of agentic commerce.
A guided path through a brand’s store, run by M11 human experts and agents together. Included with every platform plan.
Complimentary membership for eligible brands.
What does the pilot do?
M11 human experts and agents work through a brand’s store level by level. They check every claim, complete the product data, build the proof behind what the brand says, and watch the rivals. The brand approves the actions and M11 does the work. The pilot ends when the store is a Master of Agentic Commerce, and the platform keeps running with the team after that.
Who is it for?
Brands that sell online and want to be seen, trusted and chosen when AI does the shopping. The path is the same for a solo founder and a multi-billion dollar company. Selected brands enter on a complimentary membership.
Who is already in it?
The first cohort runs from solo founders to multi-billion dollar companies across five categories.
Personal care
Medical devices
Fashion
Electronics
Food and drink
The six levels
A brand moves up a level when it achieves key outcomes. Most reach the top in under three months.
01
Seen by Agents
The brand’s pages, checkout and product feed all work for an AI shopper.
02
Trusted by Agents
The brand reads the same everywhere, and it is clearly run by real people.
03
Proven to Agents
Every product has the right details, and proof behind what the brand says about it.
04
Complete for Agents
Every product tells the same story on every channel the brand sells on.
05
Ahead of Rivals
Certificates, lab reports and awards sit next to the products they back.
06
Master of Agentic Commerce
The store is in good shape, the brand can keep it that way, and M11 is still there.
+60%
Qualified AI referrals
£70 → £105
The AI shopping result flipped
800+
Fixes shipped for one personal care brand
91%
Data completion
“For years I hired different agencies and spent a fortune. Nobody did the kind of work you have done. Why did I not find you five years ago?”
Founder, sustainable accessories brand · pilot cohort 1
Apply for the pilot
Tell us about the brand. We review every application and reply within a few days.