The M11 platform

Agentic trust and intelligence platform.

Check what a brand says, what evidence supports it, what is missing, and what competitors are doing. M11 does the work and you approve the actions.

Free Audit. Results in minutes.

See it working.

Check out an interactive demo of some of our signals.

Interactive Demo · M11 Portal
COUNTER-AI INTELLIGENCE

Competitor seeding negative battery claims

42
/100

Commercial Score

Weighs presence, accuracy, completion and competition, 0 to 100.

"A coordinated campaign is seeding forums with false claims about your battery degradation, which are now being ingested and cited by emerging AI overviews."

Evidence Sources
Link New +
Semantic Narrative Engine
Agentic Workflow

M11 Agent detected the emerging narrative, extracted verified lifecycle data from your engineering docs, and proposed a structured technical rebuttal for your approval.

Recommended Action

Review and approve the agent's proposed resolution.

Key features that help the brand.

Sharp moves for the week and the competitors M11 is watching
Sharp moves for the week and the competitors M11 is watching

Get the pulse

Live

Your live watchlist. Signals across your brand and your rivals: competitor moves, regulator letters, AI answers that changed. Each one scored for impact and ranked into what to do this week.

Run the command

Live

Propose, approve, deploy. M11 drafts the fix, you approve it, and it goes live on your connected channels. Like code review for commercial data.

See the graph

Beta

Products, claims, evidence and competitors in one connected map, including the gaps. See the before and after of every fix.

Show the proof

Beta

Every claim checked against independent evidence: lab reports, certification registries and regulators’ records. Sources no scraper can reach.

Depth as well as outcome.

+60%

Qualified AI referrals

Held for over a month. A live brand’s own analytics.

£70 → £105

AI shopping result flipped

From an affiliate listing to the direct result in two weeks.

800+

Fixes shipped for one personal care company

Across 100 products on its marketplace channel.

91%

Data completion

Against 36% for the legacy approach.

Where you win, proven.

M11 also finds the verifiable claims where you are winning in the market, and gives you the evidence to say so.

Get started.

01

Run M11 agents on your brand

Describe your brand, verify a work email, and the agents run. Free, and results in minutes.

02

Receive a preview report

A few of the signals the agents picked up, with the evidence behind each one.

03

Enter the pilot

Six levels to Master of Agentic Commerce, run by M11 human experts and agents together. Included with every platform plan.

Subscription pricing based on products and services. No revenue share. Selected brands enter on a limited-length complimentary membership to the Pilot Program.

Research

The Trust Gap in Skincare · coming 16 Sep

M11 Labs is an agentic commerce lab. It builds frontier use cases for AI in commerce, and powers an agentic trust platform. We help good products win.

London · San Francisco

© 2026 M11 Labs. All rights reserved.

Research

The Trust Gap in Skincare · coming 16 Sep

M11 Labs is an agentic commerce lab. It builds frontier use cases for AI in commerce, and powers an agentic trust platform. We help good products win.

London · San Francisco

© 2026 M11 Labs. All rights reserved.

Research

The Trust Gap in Skincare · coming 16 Sep

M11 Labs is an agentic commerce lab. It builds frontier use cases for AI in commerce, and powers an agentic trust platform. We help good products win.

London · San Francisco

© 2026 M11 Labs. All rights reserved.